i think only the us imports it from switzerland. the main producing is made in austria, its an austrian brand. its an eu/us thing, switzerland is not in the eu.
The US imports the powdered mix and the product is filled and canned in the US. Except for 20oz cans, for some reason those come from Europe still.
Source: someone who knows
That’s because Red Bull, contrary to popular belief is pretty low caffeine content. Iirc it’s less than a cup of coffee. All other energy drinks are fucking loaded tho
I am sure it depends where you live, but in the US (or California at least) red bull and moster have about the same percentage of caffeine (~80mg/8floz) but a moster can is twice the size of redbull. Both of them are similar to a cup of coffee.
Celsius (~133mg/8floz)
Bang (~150mg/8floz)
Pennsylvania here. Standard 16oz can of Monster is 160mg of caffeine. A 16oz can of Red Bull is 151mg. Those missing 9mg are entirely negligible and both are roughly twice the caffeine content of a cup of coffee.
Things start getting pretty spicy when you reach for the 300mg (still 16oz) cans of shit like Reign, RockStar, Monster, Bang, Celsius, and C4.
The daily recommended maximum for your average, healthy adult is 400mg as per the FDA. I know people who won’t think twice about knocking back 2-4 over the course of a work day. There’s no way that can be good for you.
It’s not good for you but it’s also not significantly bad for you. With exception to if you are sensitive to caffeine or you have heart problems. Otherwise generally speaking you’ll be fine. Also coffee has more caffeine on average by fluid ounce. Obviously that depends on both the actual coffee itself and brewing method but on average for Americans a cup of coffee has about 95mg of caffeine per 8oz. So if you were to drink 16oz of coffee you’d be consuming 190mg of caffeine.
That’s actually why I drink Red Bull. I don’t really care for caffeine, when I drink it I only drink the smallest sized Red Bull (8.4oz) and I drink it slowly or it makes me feel shitty
That’s what Redbull always was and why they were ground breaking. Just a marketing company that sells a product, not a product company with a marketing department.
I mean that's the kind of the same model as coca cola. The original company holds the trade secrets for the recipe, makes the syrups, and then licenses it out to and does marketing for all the companies who dilute the syrups and bottle it.
I think it's different, though I will caveat this with the fact that I am not an energy drink consumer (or soda nowadays but I used to) and so may be out of touch with people's feelings on red bull.
IMO, Coca Cola behaves this way because their product has such a self-sustaining reputation as the best soda out there with no real competition. I don't think you can reasonably argue that Coca Cola's brand would survive without their flagship product, but I suspect that might be possible for Red Bull.
> as the best soda out there with no real competition
Pepsi Max is destroying them in certain countries. They change the recipe of Coke Zero every few years to try to win back the market but no amount of marketing seems to make a dent.
At least in the US, they have over 40% of the entire carbonated beverage market share.
While $327 million might sound like a lot, they had a revenue of ~$11,000,000,000, making that marketing amount total only about 3% of their revenue for that year.
The cost of the goods sold for that year was also over $4,000,000,000 so in other words, the product alone cost 12 times what they spend on marketing.
According to Bloomberg, Red Bull spent 1.6 billion euros (~1.7b USD) on advertising in 2020
And if I'm reading Monster's 2020 annual report properly: 345.7 million USD
To be fair red bull is just a teenager's dream company where they spend a shit ton of money on the real life most extreme video game stunts to ever exist.
They just sell drinks on the side to fund them.
Up until last year redbull provided 100% free televised coverage of the MTB World Cup calendar. It’s now Discovery+ which costs $$$.
It always blew my mind how much money they must spend every year on so many sports with no direct cost to the viewers.
Someone else was saying they're not a company with a marketing department trying to sell you energy drinks. They're a marketing company that just happens to sell energy drinks.
I wonder how that is calculated. In 2020 Red Bull spent hundreds of millions on its F1 team alone, which I would classify as marketing, but at the same time, that team probably brought in more money than they spent on it.
From Wikipedia:
>Red Bull Racing had revenue of $285.4 million and expenses of $284.4 million in 2011. The revenue came from prize money ($88.8 million), sponsors ($59.7 million), and the remainder from Red Bull. Expenses included $112.8 million in research and development and $82.7 million in salaries for 605 employees.[103]
So the Red Bull company sinks money into the racing division. This makes sense to me.
Part of that marketing expense is owning 2 formula 1 teams. I’m not sure they’re doing the marketing to sell the drinks as much as they’re selling drinks to do what we consider “marketing”.
They also have quite a big soccer team in Brazil, German hockey team based in Munich and a cyber sport team (CS and Dota). Guys just like playing management simulators
My friend can‘t drink Whiskey neat so when we go out to some park he mixes it with something and I drink it neat. One time he forgot to buy coke and mixed it with his monster instead. I tryed a sip and it was surprisingly good. Better than whiskey and coke. Monster has since become the only drink I‘ll occasionally mix my whiskey with.
I saw them at the store a few times and thought "man I'd like to try one of those"
But I really don't want to throw away 11 other cans because I know they'll suck
I prefer Monster but still like Redbull, so I thought a vodka monster would taste as good as a vodka redbull... No matter how little vodka I try using it's disgusting and not even close to vodka redbull. Maybe because Red Bull is naturally dry and tarty it just works better
Caffeine and alcohol will fuck you up if you're not careful
I keep it at ~~Irish~~ Bailey's coffee and that's it lol, energy drinks and liquor crosses my line
I was confused what you meant but then I realized I was thinking of Bailey's coffee, not Irish coffee with whiskey lol
I have my bailey's coffee nearly black, just a little bailey's
I drank an insane amount of jagerbombs when I was in University, and I turned out alright. Well, I mean, I have been teetotal for the last 16 months to deal with a drinking problem I developed at Uni, and if I go a day without coffee I get headaches by about 2pm. But other than that, I'm great!
Which I always found weird, out of all the energy drinks I've tried which is a lot because I'll always try something new, Redbull is almost at the very bottom in terms of taste yet it's also the most expensive and the smallest size.
Is it though? Most places pour like half of the smallest can if not less into each drink.
Is that really beating out the people who buy red bull by the case and drink it till they're pissing kidney stones?
I worked for Red Bull marketing in college and to carry Red Bull through a distributor they have to follow certain rules like:
Always presenting the can to the customer with the logo out and giving the can to the customer after the drink is poured.
If they don't do this you can report them to Red Bull and they will be dropped from their distribution. We would do random bar checks around town.
I used to work for a PR company and had the "opportunity" to interact with that guy. He was the shittiest, most abusive, dumbest customer I had ever encountered, by a mile. He would call us just to yell at our employees and try to make them cry. You could tell he thought he was the most important man in the world and he was so far up his own ass that he was headbutting teeth.
Definitely one of the reasons I left that industry entirely.
And I hate it for that reason. It's dangerous to advertised a 300 mg drink specifically for going to the gym. That's more than two normal monsters. It's more than those really big cans of monsters with metal caps.
And it's packaged in the same can as a normal monster.
It's marketed to gym goers? I've only ever seen it advertised by Instagram thirst trap accounts (years ago) so I assumed it was for another physical activity. You know, "Bang" energy?
Marketing is weird.
Yes, the thirst trap influencers were in gym gear and it also was pushing its creatine aspect very hard, which is pretty much only used for gym goers. Ironically, the "creatine" in it was advertised as "Super Creatine" and was actually creatyl-l-leucine, which is not metabolized to creatine. They were sued by Monster for false advertising and it sunk the company. Then Monster bought their remains lol.
I drank one every few days after my daughter was born and I was running on 2-4 hours of terrible sleep. Haven't touched one since she started sleeping through the night.
They have the best flavors but would like to live long enough to see my daughter grow up a little bit. That shit is so bad for you.
Reign Energy sold 17-20 million "cases" per year (12 units), which is probably $600 million.
NOS sells about 17 million cases, which is about the same.
Full Throttle is a bit smaller at $23 million from what I could find.
Monster, Full Throttle, NOS, and Reign are distributed by Coca-Cola. Even if you combined all these brands, it still wouldn't come within a billion of Red Bull. Wild.
Work for Coke, can confirm that we distribute it. Before us, one of the big beer companies had distribution rights.
We also distribute Bang now as well, but that's because Monster sued them and won. It bankrupted the company, and Monster bought it on the cheap.
That’s wild. There’s an episode of How To with John Wilson where he crashes a party at Bang Energy drink founder Jack Owoc’s house. In the documentary footage Owoc seemed to have an impressive personality cult surrounding him and the Bang brand. Owoc lets John Wilson film everything after party guests explain that John is filming for HBO, which is technically true.
Then during the last few year he lost a major lawsuit to Monster after marketing creatine drinks with no creatine and was also was sued by Sony and the Estate of musician Prince.
It’s been quite a ride.
The whole soft drinks production / distribution supply chain is much more complicated than most people probably realize.
Distributors can be owned and operated by a production company like Coca Cola, or they can just be their own company which has distribution rights to certain beverages in a certain region. Companies will also make deals with each other if it is financially beneficial for a different company to distribute it.
For example, I work for Dr Pepper, and we *also* distribute Monster.
Interesting, I always considered NOS to be in the top 4 with Red Bull, Monster, and Rockstar. They seem to be really popular around me, there are those 'buy 1 get 2 free' type of deals at the gas stations for them
I dont know for sure, but i think Red Bulls international sales is MUCH bigger than the rest of these. Im addicted to energy drinks (1 a day), so when i travel outside the US, I am always looking for an energy drink. Red Bull is always available, especially in Asia. The smallest convenience store in Thailand will have Red Bull. Same goes for Japan, middle eastern countries, and whatnot.
Yea, I even get my “redbull” from Lidl lol same size can & caffeine, similar taste.
Neither that or the legit one is my first choice though, this was kinda surprising. Thought people would go for a higher caff one
I guess it is technically possible to pronounce cyanocobalamin and pyrdoxine hydrochloride. But something tells me you have not actually looked at the ingredient list.
https://www.amazon.com/CELSIUS-Sparkling-Orange-Fitness-Drink/dp/B007R8XGJA
Pyridoxine is vitamin B6 and Cyanocobalamin is just vitamin B12. Used to inject people with those (legally at medical offices) back in the day. They do sound sketchy though
Exactly. This isn’t making the statement OP thinks it is. It’s like putting Coke next to Pepsi and shoring up the difference with a bunch of growth brands.
This doesn't surprise me. As a recovering energy drink addict, a huge motivator to stop drinking them was the high cost of Redbull. In fact, one 16oz can of Redbull costs approximately $7.34 billion.
Rockstar sells so little? I knew Monster and RB are the top dogs but never expected Rockstar to be this far behind. I guess these are global sales and Rockstar might not be as popular as it is here (in Germany).
Monster has the best flavors. If they had a non-energized version of their sugar free line then I would drink so much more. Because of the ingredients I have to limit it to one a day.
Man, this is the first time in a decade I’ve felt not insane. I’ve always stood by the fact the white sugar free monster is absolute God tier — light blue sugar free redbull as well.
The white sugarfree rockstar has recently started to become my favorite — I think they slightly changed something in it the last year that added that bit of “flavorless flavor” that it needed — simple and refreshing.
Absolutely no one I know agrees with any of the above though.
I drink a shitload of monster and I don't think I have touched a non sugar free one in like a decade.
The white can and the lemonade rehab is amazing imo. 10 times better than any of the ones with sugar.
White sugar free monster and light blue sugar free redbull are absolute god-tier -- I’d also throw in white sugar free rockstars. Sugar free redbull definitely tops it, but too pricey to buy as often as I like to drink it — which is **a lot**.
I don’t think I’ve met anyone personally who agrees with the above though.
What's crazy to me is that Red Bull has such a sales advantage despite only having one sugar free flavor (regular). Seems crazy to drink 40g sugar per 12 ounces when you want **energy** and the sugar-free versions taste just as good. And I'm not a health nut, but that's like eating a bag of skittles every time you want a kick of caffeine.
I've been drinking it for the past 10 plus years of my life. I am careful not to drink more than 2-3 cans a week. I hate that they got rid of their twisted plum flavor.
Facts. Redbull is the best tasting energy drink on the market to me and taste wise I even prefer to almost any soda. I fucking love the coconut flavor especially.
I don't drink it because it's an energy drink, I drink it's cuz it's delicious. The fact that's it's an energy means I just need to be careful I don't drink more than 1 or 2 a day
Ah yeah, I'm referring to original. I've had some orange one's that were good, but I usually don't try them because original is horrible and they're like 2x the price of a Rockstar.
It's really not that unhealthy, especially compared to all other energy drinks. It has real sugar, not hfcs, the other ingredients are fairly benign, and the caffeine content is equal to a cup of coffee. If you drink two 12oz cups of coffee every morning you're getting over twice the caffeine as a red bull.
Is red bull healthy? Of course not, but compared to most beverages it really isn't that bad.
Also worth noting monster's stock has been the best performing stock in the entire us stock market for the past 30yrs more or less
https://www.cnbc.com/amp/2024/02/17/monster-energy-drink-stock-is-best-performer-of-the-last-30-years.html
Redbull and everyone seems to be less appropriate than Redbull+Monster and everyone else. It's like saying coke and everyone else and the vast majority of the everyone else being Pepsi.
At this point I don't think Red Bull is sponsoring for the sake of selling an energy drink, they're an extreme sports brand that happens to sell energy drinks
I almost never see anyone drinking Red Bull. It has an inferior taste, comes in a smaller can, has less caffeine, and generally costs more.
I don't get it.
Most of the things you listed are its strengths, not flaws. IMO it tastes better, comes in an efficiently sized package, and contains just the right amount of caffeine. I don't want or need to drink a ton of the stuff and get 160mg of caffeine in one go
Gotta give it to Celsius. Didn't even know wtf they were until a few weeks ago, but their numbers speak for themselves.
Just wish the Costco packs they sell replaced the peach flavor with something else.
I love the taste of Celsius, and the fact that it has no sugar, and that it's not as acidic-feeling as Red Bull, but it gives me this weird sinking feeling in my stomach sometimes. If it didn't do that for me it would be the perfect energy drink.
I can't bring myself to buy/drink red bull.
I'm pretty sure I just don't like it.
But...
I can't not think about "the Last Unicorn" every time I see it.
Where I live Redbull is twice the price of monster. It still sells a lot. It is wild that it is imported from Switzerland of all places
i think only the us imports it from switzerland. the main producing is made in austria, its an austrian brand. its an eu/us thing, switzerland is not in the eu.
Brazil gets it from Switzerland as well (source: I am Brazilian)
Half of the Red Bull production is in Switzerland
Meanwhile the swiss drinking tony mate
The US imports the powdered mix and the product is filled and canned in the US. Except for 20oz cans, for some reason those come from Europe still. Source: someone who knows
Same in Australia 250ml red bull cans are about the same price as most other energy drinks in 500 ml cans
Produced in Austria though I buy red bull for 89 cents each in Germany. Love the new flavors but hate the original
89 cents??? A small one is like 1.60 here in Estonia.
Regular prices are kinda the same but it’s quite commonly discounted and advertised around this price.
Monster makes me feel jittery. Red Bull, provided I eat something with it, I feel fine. Full Throttle and Nos do nothing for me.
That’s because Red Bull, contrary to popular belief is pretty low caffeine content. Iirc it’s less than a cup of coffee. All other energy drinks are fucking loaded tho
I am sure it depends where you live, but in the US (or California at least) red bull and moster have about the same percentage of caffeine (~80mg/8floz) but a moster can is twice the size of redbull. Both of them are similar to a cup of coffee. Celsius (~133mg/8floz) Bang (~150mg/8floz)
Pennsylvania here. Standard 16oz can of Monster is 160mg of caffeine. A 16oz can of Red Bull is 151mg. Those missing 9mg are entirely negligible and both are roughly twice the caffeine content of a cup of coffee. Things start getting pretty spicy when you reach for the 300mg (still 16oz) cans of shit like Reign, RockStar, Monster, Bang, Celsius, and C4. The daily recommended maximum for your average, healthy adult is 400mg as per the FDA. I know people who won’t think twice about knocking back 2-4 over the course of a work day. There’s no way that can be good for you.
It’s not good for you but it’s also not significantly bad for you. With exception to if you are sensitive to caffeine or you have heart problems. Otherwise generally speaking you’ll be fine. Also coffee has more caffeine on average by fluid ounce. Obviously that depends on both the actual coffee itself and brewing method but on average for Americans a cup of coffee has about 95mg of caffeine per 8oz. So if you were to drink 16oz of coffee you’d be consuming 190mg of caffeine.
That’s actually why I drink Red Bull. I don’t really care for caffeine, when I drink it I only drink the smallest sized Red Bull (8.4oz) and I drink it slowly or it makes me feel shitty
If you don’t care for caffeine why the fuck do you drink energy drinks?
Red bull is much more expensive than monster in the states too. A 12 oz red bull costs more than a 16 oz monster. 16 oz red bulls are almost $6
Must depend on the state because that is 2 times the price where I’m at.
I mean it also depends on where in the state. But yea I'd imagine it's cheaper in LCoL areas.
The fact that Monster are doing 5.5Bn using what seems like a fraction of RedBull's marketing is the really impressive bit.
I feel like at this point both monster and redbull’s marketing is not as much for their drinks but rather their sporting events and therefore merch.
That’s what Redbull always was and why they were ground breaking. Just a marketing company that sells a product, not a product company with a marketing department.
I mean that's the kind of the same model as coca cola. The original company holds the trade secrets for the recipe, makes the syrups, and then licenses it out to and does marketing for all the companies who dilute the syrups and bottle it.
I think it's different, though I will caveat this with the fact that I am not an energy drink consumer (or soda nowadays but I used to) and so may be out of touch with people's feelings on red bull. IMO, Coca Cola behaves this way because their product has such a self-sustaining reputation as the best soda out there with no real competition. I don't think you can reasonably argue that Coca Cola's brand would survive without their flagship product, but I suspect that might be possible for Red Bull.
> as the best soda out there with no real competition Pepsi Max is destroying them in certain countries. They change the recipe of Coke Zero every few years to try to win back the market but no amount of marketing seems to make a dent.
That is interesting! I'm in the US and haven't even heard of Pepsi Max before, though admittedly I really don't pay attention to sodas.
Coke spent $327 million on advertising in 2022, its not a self sustaining reputation.
At least in the US, they have over 40% of the entire carbonated beverage market share. While $327 million might sound like a lot, they had a revenue of ~$11,000,000,000, making that marketing amount total only about 3% of their revenue for that year. The cost of the goods sold for that year was also over $4,000,000,000 so in other words, the product alone cost 12 times what they spend on marketing.
[I'd like to buy the world a Coke, and keep it company!](https://youtu.be/1VM2eLhvsSM?si=z4KBKKgYZbKG26sQ)
That’s some fuckin creepy ass shit
Thanks Mr Draper
I tought redbull was a marketing company that sells a lifestyle
It’s impossible for me to imagine a red bull without imagining somebody snowboarding
Monster do sporting events?
Yeah but in a NASCAR motocross monstertruck kinda way
They have always had stands at the mud runs I go to and larger paintball events like skirmish IoN. Soooo yea, that actually tracks hahaha
They even have sponsored Motocross video games.
Ya sports like motocross, BMX, mountain biking, snowboarding, dirt track, drag, drift
Yeah, you name anything with the word monster in it, or use jagged lines and you can run from their lawyers.
Yea that is wild, I would love to see the difference in their advertising expenses
According to Bloomberg, Red Bull spent 1.6 billion euros (~1.7b USD) on advertising in 2020 And if I'm reading Monster's 2020 annual report properly: 345.7 million USD
To be fair red bull is just a teenager's dream company where they spend a shit ton of money on the real life most extreme video game stunts to ever exist. They just sell drinks on the side to fund them.
This is incredibly cool of them and I hope they never stop.
Up until last year redbull provided 100% free televised coverage of the MTB World Cup calendar. It’s now Discovery+ which costs $$$. It always blew my mind how much money they must spend every year on so many sports with no direct cost to the viewers.
They gave us wings
I buy red bull so they could continue to support all these nich extreme sports.
Extreme sports probably wouldn't be half as big if not for them.
Someone else was saying they're not a company with a marketing department trying to sell you energy drinks. They're a marketing company that just happens to sell energy drinks.
I wonder how that is calculated. In 2020 Red Bull spent hundreds of millions on its F1 team alone, which I would classify as marketing, but at the same time, that team probably brought in more money than they spent on it.
How do F1 teams make money? Is there prize pools? Purely merch? Revenue sharing with the teams from ticket sales?
From Wikipedia: >Red Bull Racing had revenue of $285.4 million and expenses of $284.4 million in 2011. The revenue came from prize money ($88.8 million), sponsors ($59.7 million), and the remainder from Red Bull. Expenses included $112.8 million in research and development and $82.7 million in salaries for 605 employees.[103] So the Red Bull company sinks money into the racing division. This makes sense to me.
Man, 6x the marketing to hold onto a 30% market share lead is wild.
Part of that marketing expense is owning 2 formula 1 teams. I’m not sure they’re doing the marketing to sell the drinks as much as they’re selling drinks to do what we consider “marketing”.
They also own pro soccer clubs in Germany, the US and Austria. Also a hockey club in Austria. And title sponsor of a several other events/teams.
They also have quite a big soccer team in Brazil, German hockey team based in Munich and a cyber sport team (CS and Dota). Guys just like playing management simulators
Yeah I think this was always the idea, use a product as a means to fund the fun stuff
I've seen a fair share of monster tattoos, usually in mugshots.
they spend a lot but also make a lot from sports, they probably made like a billion dollars from rb f1 alone
My brother and I put on a small music festival with about 5k tickets sold. Red Bull gave us 3 pallets for free. I will always like them for that.
Every kid named Kyle has monster energy stickers on their car, laptop, helmet etc. free advertising
I think being like 3 times the size for the same price precludes the need for actual advertising.
Size isn't everything 😏 Seriously though monster is kind of just obnoxiously large. I don't need that much caffeine in a non-resealable container
Monster is FAR better than red bull IMO. They also have a ton of different flavors.
I mean it helps that monster actually tastes good and has a wider range of products widely available.
Vodka & Red Bull is pulling a lot of weight here
One time I went to a bar and they asked me if a Vodka Monster was okay instead of a Vodka Red Bull. Vodka Monster is the nastiest thing on the planet.
Try monster & whiskey, sounds gross but actually a tasty hillbilly cocktail.
Monster and Crown Royal. I call it a NASCAR 😂
Wouldn't that be more of a Can-Am?
I read that as royal crown not crown Royal and was wondering why monster mixed with RC cola was a cocktail.
My friend can‘t drink Whiskey neat so when we go out to some park he mixes it with something and I drink it neat. One time he forgot to buy coke and mixed it with his monster instead. I tryed a sip and it was surprisingly good. Better than whiskey and coke. Monster has since become the only drink I‘ll occasionally mix my whiskey with.
Try adding a splash of orange juice. Made these a lot in college.
Idk, if they used the monster rehab tea and lemonade that would’ve been fire. Original monster though… nah no thanks
Monster actually makes an alcoholic drink now. No caffiene thankfully, but it tastes nearly identical to the energy drink.
I got a case of it because I was intrigued. After drinking one I was significantly less interested. They’re not great
I saw them at the store a few times and thought "man I'd like to try one of those" But I really don't want to throw away 11 other cans because I know they'll suck
I prefer Monster but still like Redbull, so I thought a vodka monster would taste as good as a vodka redbull... No matter how little vodka I try using it's disgusting and not even close to vodka redbull. Maybe because Red Bull is naturally dry and tarty it just works better
monster + jaeger you're welcome
People just fucking love red bull
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Caffeine and alcohol will fuck you up if you're not careful I keep it at ~~Irish~~ Bailey's coffee and that's it lol, energy drinks and liquor crosses my line
Irish coffee is some strong shit, that's a weird line you're drawing wouldn't say it's better or worse than energy drinks + liquor
Probably less likely to drink an Irish coffee as fast or have nearly as much.
I was confused what you meant but then I realized I was thinking of Bailey's coffee, not Irish coffee with whiskey lol I have my bailey's coffee nearly black, just a little bailey's
I drank an insane amount of jagerbombs when I was in University, and I turned out alright. Well, I mean, I have been teetotal for the last 16 months to deal with a drinking problem I developed at Uni, and if I go a day without coffee I get headaches by about 2pm. But other than that, I'm great!
Yellow redbull > any other flavored drinks
Which I always found weird, out of all the energy drinks I've tried which is a lot because I'll always try something new, Redbull is almost at the very bottom in terms of taste yet it's also the most expensive and the smallest size.
Is it though? Most places pour like half of the smallest can if not less into each drink. Is that really beating out the people who buy red bull by the case and drink it till they're pissing kidney stones?
I worked for Red Bull marketing in college and to carry Red Bull through a distributor they have to follow certain rules like: Always presenting the can to the customer with the logo out and giving the can to the customer after the drink is poured. If they don't do this you can report them to Red Bull and they will be dropped from their distribution. We would do random bar checks around town.
It tastes better
Decreases the hangover with all them b vitamins.
I kind of forgot Bang existed. Those were all the rage for like a month
They went into bankruptcy and Monster bought the brand. They're starting to make a comeback.
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I think he's out. I would imagine Monster wouldn't want anything to do with him
I used to work for a PR company and had the "opportunity" to interact with that guy. He was the shittiest, most abusive, dumbest customer I had ever encountered, by a mile. He would call us just to yell at our employees and try to make them cry. You could tell he thought he was the most important man in the world and he was so far up his own ass that he was headbutting teeth. Definitely one of the reasons I left that industry entirely.
I like bang because it has more caffiene than most other energy drinks. Same with Celsius, but I think Bang has better flavors.
And I hate it for that reason. It's dangerous to advertised a 300 mg drink specifically for going to the gym. That's more than two normal monsters. It's more than those really big cans of monsters with metal caps. And it's packaged in the same can as a normal monster.
Most pre workouts are also 300mg or in that neighborhood.
Yeah, there's even plenty around 400mg, and Redline was making 316mg drinks for gym way before Bang.
It's marketed to gym goers? I've only ever seen it advertised by Instagram thirst trap accounts (years ago) so I assumed it was for another physical activity. You know, "Bang" energy? Marketing is weird.
Yes, the thirst trap influencers were in gym gear and it also was pushing its creatine aspect very hard, which is pretty much only used for gym goers. Ironically, the "creatine" in it was advertised as "Super Creatine" and was actually creatyl-l-leucine, which is not metabolized to creatine. They were sued by Monster for false advertising and it sunk the company. Then Monster bought their remains lol.
I drank one every few days after my daughter was born and I was running on 2-4 hours of terrible sleep. Haven't touched one since she started sleeping through the night. They have the best flavors but would like to live long enough to see my daughter grow up a little bit. That shit is so bad for you.
Reign Energy sold 17-20 million "cases" per year (12 units), which is probably $600 million. NOS sells about 17 million cases, which is about the same. Full Throttle is a bit smaller at $23 million from what I could find. Monster, Full Throttle, NOS, and Reign are distributed by Coca-Cola. Even if you combined all these brands, it still wouldn't come within a billion of Red Bull. Wild.
Is monster distributed by coke?? I thought they were their own independent drink company
Yes and Celsius is an independent company distributed by Pepsi.
Pepsi also owns a large stake of Celsius
Work for Coke, can confirm that we distribute it. Before us, one of the big beer companies had distribution rights. We also distribute Bang now as well, but that's because Monster sued them and won. It bankrupted the company, and Monster bought it on the cheap.
Corpos gonna corpo I guess 🤷♂️
That bang CEO was fuckin nuts anyways
You got that right. Claimed Bang could do all sorts of shit.
Oh right the whole creatine debacle
That’s wild. There’s an episode of How To with John Wilson where he crashes a party at Bang Energy drink founder Jack Owoc’s house. In the documentary footage Owoc seemed to have an impressive personality cult surrounding him and the Bang brand. Owoc lets John Wilson film everything after party guests explain that John is filming for HBO, which is technically true. Then during the last few year he lost a major lawsuit to Monster after marketing creatine drinks with no creatine and was also was sued by Sony and the Estate of musician Prince. It’s been quite a ride.
The whole soft drinks production / distribution supply chain is much more complicated than most people probably realize. Distributors can be owned and operated by a production company like Coca Cola, or they can just be their own company which has distribution rights to certain beverages in a certain region. Companies will also make deals with each other if it is financially beneficial for a different company to distribute it. For example, I work for Dr Pepper, and we *also* distribute Monster.
Interesting, I always considered NOS to be in the top 4 with Red Bull, Monster, and Rockstar. They seem to be really popular around me, there are those 'buy 1 get 2 free' type of deals at the gas stations for them
I dont know for sure, but i think Red Bulls international sales is MUCH bigger than the rest of these. Im addicted to energy drinks (1 a day), so when i travel outside the US, I am always looking for an energy drink. Red Bull is always available, especially in Asia. The smallest convenience store in Thailand will have Red Bull. Same goes for Japan, middle eastern countries, and whatnot.
Monster Beverage owns all 4 also (Full Throttle, NOS, Reign, Bang).
They do not own rockstar. Pepsi does. Source: former Pepsi employee
There's 20 flavours of Red Bull?
And yet only one sugar free flavor…
New Sugar Free Red and Amber coming out on 6/17!
I actually like it because it has sugar. Not a huge fan of most artificial sweeteners.
This is why my go to is Monster Ultra. No sugar but excellent flavors.
They just dropped their Summer Edition for this year
There's a watermelon one that is absurdly good
They have a Peach flavor that I would drink all the time if not for the caffeine and sugar.
I'd definitely me trying more red bull flavors if they actually had zero sugar versions
Not "everyone else". Plenty of supermarket brand energy drinks. They sell a LOT
Yea, I even get my “redbull” from Lidl lol same size can & caffeine, similar taste. Neither that or the legit one is my first choice though, this was kinda surprising. Thought people would go for a higher caff one
Which, is it the Kong one?
Aldi brand 'red bull' is pretty good ! like 4 dollars for a 4 pack too
40cents in germany per can.
Seems like this is a two brand town, it’s the other three who stand out
Celsius is taking market share because it a neutral brand unlike monster/redbull catering to men. You can see this in their earnings growth.
Celsius also makes drinks that taste pretty good.
Celsius also doesn't have a laundry list of unpronounceable ingredients. Which is nice.
I guess it is technically possible to pronounce cyanocobalamin and pyrdoxine hydrochloride. But something tells me you have not actually looked at the ingredient list. https://www.amazon.com/CELSIUS-Sparkling-Orange-Fitness-Drink/dp/B007R8XGJA
Pyridoxine is vitamin B6 and Cyanocobalamin is just vitamin B12. Used to inject people with those (legally at medical offices) back in the day. They do sound sketchy though
Exactly. This isn’t making the statement OP thinks it is. It’s like putting Coke next to Pepsi and shoring up the difference with a bunch of growth brands.
I would have broken out Red Bull, Monster, then everyone else. Also actually include data for everyone else, otgerwise change the title.
I've seen too much F1, I forgot Red Bull was an energy drink
DU DU DU DU MAX VERSTAPPEN 🏎️
I don't see Rich Energy? Did you forget them?
The f1 fans certainly haven’t.
This doesn't surprise me. As a recovering energy drink addict, a huge motivator to stop drinking them was the high cost of Redbull. In fact, one 16oz can of Redbull costs approximately $7.34 billion.
Rockstar sells so little? I knew Monster and RB are the top dogs but never expected Rockstar to be this far behind. I guess these are global sales and Rockstar might not be as popular as it is here (in Germany).
I didn't expect that either. I think Rockstar's flavors are better, and they're usually cheaper than everyone else.
Monster has the best flavors. If they had a non-energized version of their sugar free line then I would drink so much more. Because of the ingredients I have to limit it to one a day.
I swear their default sugar-free variant (white can) is coming straight from tits of Zeus
I wonder how much of their sales are from those white cans, I see them much more often then any other ones surprisingly
Man, this is the first time in a decade I’ve felt not insane. I’ve always stood by the fact the white sugar free monster is absolute God tier — light blue sugar free redbull as well. The white sugarfree rockstar has recently started to become my favorite — I think they slightly changed something in it the last year that added that bit of “flavorless flavor” that it needed — simple and refreshing. Absolutely no one I know agrees with any of the above though.
Actually insane how good the white one tastes The new Lewis Hamilton one is also incredibly good. Both are absolutely carrying my studying performance
I drink a shitload of monster and I don't think I have touched a non sugar free one in like a decade. The white can and the lemonade rehab is amazing imo. 10 times better than any of the ones with sugar.
I haven't seen the Monster Golden Pineapple one lately that was my fav :/
Red bull tastes good and I would drink it for pleasure if it wasn't unhealthy, and I will die on that hill.
That's how I feel about the white sugar free monster
Tastiest drink ever I would have one everyday if it wasn’t expensive and prob gonna give me cancer or something
White monster and gummy bear reign are my sugar free indulgences. Limit it to two a week but they are delicious.
Monster Ultra zero is not that unhealthy tbh
White sugar free monster and light blue sugar free redbull are absolute god-tier -- I’d also throw in white sugar free rockstars. Sugar free redbull definitely tops it, but too pricey to buy as often as I like to drink it — which is **a lot**. I don’t think I’ve met anyone personally who agrees with the above though.
What's crazy to me is that Red Bull has such a sales advantage despite only having one sugar free flavor (regular). Seems crazy to drink 40g sugar per 12 ounces when you want **energy** and the sugar-free versions taste just as good. And I'm not a health nut, but that's like eating a bag of skittles every time you want a kick of caffeine.
I've been drinking it for the past 10 plus years of my life. I am careful not to drink more than 2-3 cans a week. I hate that they got rid of their twisted plum flavor.
It's ok. I prefer monster tho.
Facts. Redbull is the best tasting energy drink on the market to me and taste wise I even prefer to almost any soda. I fucking love the coconut flavor especially. I don't drink it because it's an energy drink, I drink it's cuz it's delicious. The fact that's it's an energy means I just need to be careful I don't drink more than 1 or 2 a day
Lol I think it's the worst tasting energy drink. Dunno how people consume it.
Dif strokes for dif folks. For what it's worth, I don't particular enjoy the original red bull, but some of the other flavors are my absolute fav.
Ah yeah, I'm referring to original. I've had some orange one's that were good, but I usually don't try them because original is horrible and they're like 2x the price of a Rockstar.
Have they vastly changed the taste of Red Bull? I haven’t had one in at least a decade because it was awful
Starting to get the impression all the people saying they taste good are not drinking the original lol
Original is the only one I like! I think what’s more likely is…. People have different tastes
It's really not that unhealthy, especially compared to all other energy drinks. It has real sugar, not hfcs, the other ingredients are fairly benign, and the caffeine content is equal to a cup of coffee. If you drink two 12oz cups of coffee every morning you're getting over twice the caffeine as a red bull. Is red bull healthy? Of course not, but compared to most beverages it really isn't that bad.
Weird. I would've thought Rockstar and Monster would've been about on par with each other. Have never heard of Bang or Celsius. (Australia)
i had to look it up but TIL V is only a thing in Aus and NZ, i thought it did bigger numbers than Red Bull but i guess that's only over here
Also worth noting monster's stock has been the best performing stock in the entire us stock market for the past 30yrs more or less https://www.cnbc.com/amp/2024/02/17/monster-energy-drink-stock-is-best-performer-of-the-last-30-years.html
The Company Man on YouTube.*
But, an old school energy drink, coffee, does about US$468.2bn in combined sales worldwide.
Redbull and everyone seems to be less appropriate than Redbull+Monster and everyone else. It's like saying coke and everyone else and the vast majority of the everyone else being Pepsi.
I know they're distributed by Coca-Cola, but I'm surprised how much Celsius grew relative to the other drinks.
Celsius is distributed by Pepsi
Monster making 5.5B without having to sponsor the entirety of extreme sports is the best turn out for them.
At this point I don't think Red Bull is sponsoring for the sake of selling an energy drink, they're an extreme sports brand that happens to sell energy drinks
Monster is so much better than Red Bull. I have no idea how Red Bull is doing more sales
\*sips Red Bull\* nah
I almost never see anyone drinking Red Bull. It has an inferior taste, comes in a smaller can, has less caffeine, and generally costs more. I don't get it.
Most of the things you listed are its strengths, not flaws. IMO it tastes better, comes in an efficiently sized package, and contains just the right amount of caffeine. I don't want or need to drink a ton of the stuff and get 160mg of caffeine in one go
European food stalls, restaurants, hotels, bars, all kind of leisure places sell RB exclusively Probably does some serious heavy lifting
That would do it! I'd love to see this breakout of market share for US vs Europe or elsewhere.
I see Red Bull in every US bar, never seen Monster…
I haven't seen a person drink a redbull in years and I constantly see people drinking monster
Gotta give it to Celsius. Didn't even know wtf they were until a few weeks ago, but their numbers speak for themselves. Just wish the Costco packs they sell replaced the peach flavor with something else.
Celsius reigns in taste and the healthiest I’d say.
I'll never understand this. It tastes so artificial and chemically.
I love the taste of Celsius, and the fact that it has no sugar, and that it's not as acidic-feeling as Red Bull, but it gives me this weird sinking feeling in my stomach sometimes. If it didn't do that for me it would be the perfect energy drink.
Celsius > Red Bull and company
As far as taste goes, I definitely give the nod to Red Bull, specifically the yellow can.
My heart feels less abused whenever I drink Red Bull compared to all other brands, especially Monster.
I can't bring myself to buy/drink red bull. I'm pretty sure I just don't like it. But... I can't not think about "the Last Unicorn" every time I see it.
Rockstar not being clear third and being so low surprises me. Bang tastes like what a 50 year old guy "thinks" a 15 year old finds tasty.